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I want to know more about you. Stick with me and I’ll explain why. There’s a survey buried below and you could win a $25 Amazon gift certificate just for taking it.

Meanwhile, here’s the backstory behind the survey.

We have a family friend who can’t bear to read any book or content that’s written from the standpoint of an omniscient character, speaking to the reader in a first person voice.

I think it’s more than a personal pet peeve. (There I go… only one sentence into this thing and I’ve already offended K’s Rule three times.) K. is a former Navy man who has spent his life in service to others. Me-centered content goes against the grain of everything he believes in—traits such as selflessness, duty and a belief that if you’re truly good, you don’t need to say a word about yourself; it will be evident to all. In my lifetime, I’ve known a lot of people like K. Most are from a previous generation, although I know a few young people who share his ethos. Mercy, I miss those days.

Never mind the fact that K’s Rule disqualifies some of my favorite books. It also upsets a new world order: I tweet, I blog, I post, therefore I am. I don’t care who your are or what you do; if you’re working today, you cannot succeed without self-promotion. Or so it seems. (Hey, I didn’t make the rules. I’m just repeating them for the record.)

K’s philosophy is directly at odds with current thinking about what counts as good communication. Professional writers and bloggers are encouraged to make their work represent businesses in the most personal way. I call it the Personalization Rule.

In the realm of personal blogging, some of us take the Personalization Rule to an extreme. We create content that’s all about ourselves. Truthfully, there’s really nothing wrong with that. It’s a great way to record life and keep in touch with friends—the modern form of a letter. I can’t knock it because it’s the way I started blogging over a decade ago.

The real intention of the Personalization Rule is to build and maintain long-term relationships—real ones. Service journalism is a more challenging threshold to cross. It requires me to make my content all about what you like to learn, read, wear, eat, drink, see and do–without speaking to you in a stuffy and remote way.

What’s the point?

I’ve been blogging in this space for seven years, starting as vintage fashion blog. Gradually, it morphed into something much less specific—a place a Renaissance person might visit to glance fondly at bygone arts, conventions and values such as our friend K’s.

During the transition, I lost a few readers who were following strictly for the vintage fashion. I worried about betraying those folks, but eventually, I discovered an abundant and loyal readership of women who would rather have five true friends than 25 superficial ones. Sister, if that’s you, you’re my kind of friend and reader. You might have come for What to Wear to A Western Themed Wedding or Forgotten Vintage Names for Your Baby (the two most popular posts on the blog), but you stayed for Coco’s Corner and Is Trump a Narcissist?

It takes a lot of devotion to maintain a regular blog. I want to make sure that every time I write, I’m doing something worthwhile for you. That’s why I’ve prepared this short survey to make sure I understand you and your interests.

Will you please help me maintain a high quality of content by completing the survey? To sweeten the pot, I’ll be drawing from participants for a $25 Amazon Gift Card. You can enter the drawing by tagging me in a comment below to let me know that you’ve completed the survey. Let me know if you have any problems and I’ll be glad to help.

Life is short. Wear the good stuff.